Head of Marketing – San Francisco

Employer: CastTV

Position: Head of Marketing

ABOUT CASTTV VIDEO SEARCH

CastTV is working to build the web's best video search engine. CastTV lets users find all their favorite online videos, from TV shows to movies to the latest celebrity, sports, news, and viral videos. Our proprietary technology addresses two main video search challenges: finding and cataloguing videos from the web and delivering relevant video results to users. Our goal is to index every video online and provide the best experience for finding and discovering these videos.

We're funded by DFJ, Ron Conway, and Marc Andreessen and our smart, experienced team is advised by Rajeev Motwani and other notable industry veterans. Our founders are Stanford alums who sold their previous company to Oracle. We are hiring entrepreneurial folks looking to make an impact and help build an amazing product. CastTV is based in the SoMa neighborhood of San Francisco, CA.

http://www.casttv.com

JOB DESCRIPTION

CastTV is looking for someone to head up our marketing efforts - to own our marketing strategy and implement innovative web-based marketing programs. You will be responsible for driving our user acquisition, primarily through online, viral, guerilla, and buzz marketing. You will lead brand development/awareness and community-building. You will develop product requirements based on marketing objectives. You want to be hands-on, represent the company, make strategic contributions as part of the executive team, interface with the board, and contribute to CastTV's success. This is an opportunity to drive the adoption of a market-changing product that is based on proprietary, defensible technology.

QUALIFICATIONS

* Successful track record driving user adoption of a consumer Internet product, ideally (1) before the product had significant brand awareness and (2) with a limited budget.
* 6+ years of online and offline marketing experience that demonstrates initiative, execution and results-focus, and strong communication and interpersonal skills.
* Experience developing and executing all aspects of marketing campaigns. Initially you will constitute our marketing team - you'll need to do everything from strategizing, writing copy, managing relationships, quantitatively measuring performance, etc.
* Strong knowledge of online marketing trends, analytics, and events.
* Strong network of relevant contacts.
* Desire to work in a fast-paced startup environment.
* Passion for online video. You like watching videos/TV/sports/news, and you want to spread the word about the best product for finding web videos.

Please send resumes to jobs AT casttv.com

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